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Senior Marketing Leadership for, Growing Businesses
Gambit Master helps CEOs, MDs and founders take control of marketing without hiring a full-time Marketing Director.
We set the direction, lead your team and agencies, drive execution and make marketing accountable for business priorities.
Work with Nuwan Widyapathige — former CEO, Growth Strategist, and Ex-Unilever , Softlogic Life and Hemas marketer with over 20 years of experience — now serving as a Part Time Marketing Director for leading Sri Lankan brands.
What do we do
We Provide Senior Marketing Leadership—Embedded in Your Business
Many growing companies already have a marketing team, agencies and a budget. What they lack is an experienced leader who can bring everything together, set the right priorities and ensure execution.
We solve that.
Your Part Time Marketing Director provides:
* Clear marketing and growth priorities
* Leadership for your internal marketing team
* Direction and accountability for agencies
* Stronger sales and marketing alignment
* Better campaign and budget decisions
* Practical execution management
Award-Winning Marketing Leadership & Proven Business Results
You are not hiring a consultant who stops at recommendations. You are appointing an experienced corporate marketer and former CEO to help lead the function, drive implementation and improve performance.
Sri Lankan Awards
- Service Brand of the Year - SLIM Brand Excellence, Colombo, 2019
- Brand of the Year - Effie Awards, Colombo, 2019
International Awards
- Best Campaign – World Advertising Research Centre Awards, New York, 2018
- Silver Award – Global Smarties , New York, 2017
- Innovation of the year - Asia Insurance Awards, Singapore 2015
- Gold Award – APAC Smarties, Singapore, 2017
- Asia’s Best Marketer Citation -7th CMO Asia Awards, Singapore 2016
- Most Influential Global Marketing Leaders Listing - World Marketing Congress, Mumbai 2017
Selected Commercial Achievements
- 20x E-commerce growth in 24 months (Softlogic Retail)
- Softlogic Life brand ranked in Top 50 Most Valuable Brands
- Leasing brand relaunch → 400% growth in 8 months
- 70% portfolio growth in Motor Insurance
Who We Work With
We support:
- Founder-led businesses
- Mid-sized companies
- Established family businesses
- Healthcare & wellness brands
- Companies with a junior or developing marketing team
- Businesses using agencies without senior internal leadership
- Organisations preparing for expansion or repositioning
- Companies that need stronger marketing accountability
The service is best suited to established businesses with approximately Rs.200 million or more in annual turnover, an existing marketing budget and a genuine commitment to implementation.
What Makes Us Different
An Operator’s Mindset. A Marketer’s Skillset. A CEO’s Perspective.
You get a rare blend of:
- More than 20 years of senior marketing and business experience
- Experience across Unilever, Hemas and Softlogic
- Strong financial and commercial thinking
- Strategy that is translated into practical execution
- Leadership for internal teams and external agencies
- Proven brand, digital and business-transformation experience
This is not agency work.
This is experienced senior marketing leadership working inside your business.
Our Services
Strategic Leadership
Go-To-Market & Growth Strategy
Brand Strategy Development
Director -level marketing leadership at a fraction of the cost.
For companies that need senior strategy, leadership, and execution oversight — without hiring a full-time Director .
Deliverables include:
- Marketing & brand audit
- Annual marketing strategy
- Digital & performance marketing direction
- Monthly campaign calendar
- Sales funnel optimization
- Team leadership & agency oversight
- Monthly KPI dashboard
- Quarterly CEO/Board presentations
- Hiring support for marketing roles
Brand Strategy Development
Go-To-Market & Growth Strategy
Brand Strategy Development
We build end-to-end brand foundations:
- Positioning & narrative
- Brand architecture
- Identity & value proposition
- Customer segmentation & insights
- Competitive mapping
- Messaging frameworks
For new, growing, or transforming brands.
Go-To-Market & Growth Strategy
Go-To-Market & Growth Strategy
Go-To-Market & Growth Strategy
For product launches, market expansion, and revenue acceleration:
- GTM strategy & funnels
- Pricing & portfolio
- Channel strategy
- Marketing & sales alignment
- Performance measurement
Advisory for CEOs & Founders
Advisory for CEOs & Founders
Go-To-Market & Growth Strategy
Leadership-level advisory for:
- Marketing & business transformation
- Pitch deck development
- Investor communication
- New business development
- C-suite coaching
- Crisis & reputation management
Workshops & Training
Advisory for CEOs & Founders
Workshops & Training
Custom sessions for teams on:
- Brand building
- Digital performance
- Marketing leadership
- Customer experience
- Strategic storytelling
- Annual marketing planning
Contact Us
nuwan@gambitmaster.com
Message us on WhatsApp
Gambit
325 Nawala Road, Sri Jayawardenepura Kotte, Sri Lanka
Call Nuwan +94771017665
Hours
Today | By Appointment |
Part-Time Marketing Director services are also commonly referred to internationally as Fractional CMO services.
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